Enjoy a fresh cup of tea or coffee before the presentations. Play with our interactive experiences and don't forget to try one of the lovely Lens Cupcakes and Cake Pops!

Snapchat empowers people to express themselves, learn about the world and have fun together. It's a faster way to stay in touch with your friends. Get a short introduction about who is using Snapchat and how they are using it in their daily lives.

As an advertiser, why you should care about Snapchat, is because it is the best way to reach the mobile generation in a Snap. This session is a deep-dive for advertisers with a branding and awareness goal. Learn more about Snapchat's ad formats, targeting, results and success stories.

Get the insights from Rosanne on how she worked with Snapchat on the campaigns of Fanta, CokeTV, Stabilo, Randstad and Fernandes.

Re-energize yourself with a drink and a treat and get ready for the next sessions! Don't forget to play with the different lenses on the large iPhone!

Snap is known for its funny Lenses and disappearing selfies. But did you know many of the largest brands out there are driving real business growth through the platform? Explore the opportunities for performance-oriented marketers to get the most out of Snapchat during this session.

A showcase of the best camera marketing campaigns on Snapchat so far. Learn which lenses work best for each objective, what tactics you can use to make AR shareable and fun, and what new tech innovation is being worked on by Snap’s in-house team.

In this fun and hands-on Lens Studio Workshop you will create your very own Snapchat lenses by following a live step-by-step tutorial. Get creative, be silly and win some Snap Swag prizes.

IMPORTANT: Please bring a laptop with the latest Lens Studio installed and a phone with Snapchat on it. 

Time to kick back, relax and reflect on everything you learned about Snapchat - with a drink (or two).